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Case Study · Cudotwórnia

From choosing a venue to the finished programme.

Cudotwórnia transforms corporate team-building events into role-playing games, detective investigations and escape rooms. Instead of a traditional catalogue of offers, we’ve created a website that guides users to an event tailored to their needs — based on location, event type and group size.

Client
Cudotwórnia Events
Industry
Corporate events · Poland
Year
2026
Language versions
EN · PL · DE · CS · UA
Cudotwornia_Events
At a glance
0
templates with their own variations and a photo gallery
0
ACF Flexible Content layouts, from which the team builds subpages
0
JS modules loaded only on the pages that need them
0
language versions
The Challenge

Dozens of scenarios and the question: what on earth should you choose?

Cudotwórnia offers over 90 scenarios. They differ not only in format, but also in venue, number of participants, duration and organisational requirements.

Users do not usually start with a specific scenario. They start with their requirements: ‘we have 40 people, a hotel and three hours’. That is why the website was not intended to be just another catalogue of offers, but a tool to help find the right event.

At the same time, the Cudotwórnia team needed the ability to develop the website independently — adding new scenarios, case studies, categories and further subpages.

Our approach

A few ways to find an event and content made up of modules

  • Two taxonomies of scenarios — category and location — each with its own hub page.
  • An event search tool by location, number of participants and duration.
  • A single shared component of the scenario card used throughout the website
  • Short, easy-to-read addresses without prefixes
Process

From architecture to a fast-loading website.

01

Content model

Three types of posts — scenario, case study and team — and taxonomies for event type, venue and client. Each scenario has separate fields for display and filter ranges.

02

Paths and templates

Home page, event and venue hubs, scenario pages, case studies, blog, ‘About us’, careers and contact. Shared modules — scenario page, FAQs and quote form — are used across multiple templates.

03

Development

Custom WordPress theme. PHP sections linked to Flexible Content layouts. Event search, blog filters, tabs, sliders and galleries.

04

QA, code review and performance

Code review for security and best practice, followed by optimisation for PageSpeed

Scenario card

One component, the most important information at a glance.

Each card displays key information: duration, number of participants and available venues. The ‘Top Offer’ badge can be activated with a single toggle, and the entire card links to the scenario details.

Key features

What we delivered.

01

Choosing a path instead of a menu

Just below the hero section, the page asks: “Where would you like to organise your event?”. Five tiles — office, hotel, outdoor, online and “It’s complicated” — lead to venue hubs or straight to a chat with the team.

02

"What sort of event do you need?" search tool

Three fields: location, number of people and duration. The results are loaded via Ajax in the form of the same tabs as on the rest of the website, without reloading the page.

03

Event and venue hubs

Event and venue hubs Each event type (e.g. Narrative Mystery Games) and each venue has its own page comprising the following ACF sections: ‘hero’ with a pricing form, ‘Top Scenarios’, ‘When is this suitable?’, ‘How does it work?’, ‘FAQ’ and SEO content.

04

Implementation options in tabs

The same scenario looks different in a hotel, outdoors and online. Instead of four sub-pages, there is a single section with tabs: each option has its own details, duration, number of people, a ‘Get a quote’ button and a gallery.

05

A step-by-step case study

The project template takes you through the history of the event: the objective, the proposal with a day-by-day plan, the preparation timeline, key figures, results, a photo gallery, client feedback and the scenarios used.

Mobile

Every block is also designed for mobile.

On mobile, the content and components are tailored to the way the phone is used — separate hero images, horizontal sliders with scenarios, and simplified navigation

Hover over the mobile screen and scroll to view the page

Homepage
Event type
Scenario
Case study
Key changes and optimisations

What the client gained.

01

A quicker way to make an enquiry

There are three ways to access the listings: venue, event type and the group filter search. Each of these paths features either a quotation form or a ‘Enquire about availability’ button.

02

Data that organises the offering automatically

A new scenario is an entry specifying the type and venue. Once added, it is automatically routed to the relevant hubs, search engine and sections for similar scenarios — without any changes to the code.

03

Performance

Custom image sizes, separate graphics for mobile, and JavaScript split into modules that are only loaded when needed.

04

Self-editing

Subpages composed of 65 blocks, with contact details stored globally in the Options — changing a phone number or form in one place updates the entire website.

Stack and services

Tools suited to the task.

WordPress Custom theme ACF PRO + ACF Builder Tailwind CSS GLightbox Lenis GTranslate UX / UI Design Performance optimisation Data migration